Analyses, guides and news on agentic AI, SEO/GEO, AI websites and international business.
AI SDRs automate prospecting: account sourcing, contact enrichment, personalized outreach and reply handling. A practical guide to how the pipeline works, how to evaluate or build one, and why export prospecting multiplies every requirement.
WordPress launches three official plugins to connect Claude (Anthropic), Gemini (Google) and GPT (OpenAI) directly into the ecosystem. Here is what it concretely changes for developers and site owners.
October 2026 update: the real state of AI advertising in France â ChatGPT Ads, Google AI Search, Perplexity (advertising abandoned), Microsoft Copilot, and AI automation across Meta, TikTok, LinkedIn and Pinterest.
ChatGPT Ads is now live in France: self-service access opened August 31, 2026. Full guide to availability, costs, ad formats, targeting controls, Sponsored Agents, HubSpot/Shopify integrations and a 30-day launch plan for French advertisers.
Long context, tool use, multimodality, models better matched to volume: how recent LLMs are transforming export teams' work, and the AI architecture to build around them.
A practical, security-first guide to installing the WordPress MCP Adapter, exposing safe abilities, connecting Claude Desktop or Claude Code, and building read, draft-proposal and WooCommerce workflows without granting unrestricted admin access.
At Sciences Po's opening Grande Conférence, Yann LeCun laid out why LLMs have hit a structural ceiling and why AI's next revolution will come from world models. Full conference linked.
SaleAI, EximAgent, TradeWind AI, Exportify... the AI export agent market is taking shape fast. A landscape of the main solutions and where Exportik, Busony's 360° export sales pipeline, fits in.
Eight months after launch, the Universal Commerce Protocol has grown dramatically in governance and vertical coverage. Amazon joined the Tech Council, Stripe the Governing Council, and the protocol now spans food delivery and hotel booking.