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Discover our latest news, analysis and guides on conversational artificial intelligence.

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WebMCP is the natural evolution of the web: why it's time to get ready

WebMCP (Web Model Context Protocol) is redefining the web. This isn't just another trend — it's a structural shift in how AI agents discover and interact with websites. Here's why early adopters are building a lasting competitive advantage right now.

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AI Tools to Accelerate Your International Expansion (Beyond Analysis)

Most AI tools focus on analysis. But understanding a market does not mean selling in it. Discover export pipeline solutions that actually generate international business.

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Busony, France Num Activator: supporting digital transformation for SMEs

Busony is listed as a France Num Activator, the French public initiative supporting digital transformation for small and medium-sized businesses. Here is what it means in practice.

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AI Export Pipeline: automate your international prospecting (10 free analyses)

Busony launches the AI Export Pipeline: AI Ads, certified B2B Sourcing and multichannel Outreach (email, WhatsApp, voicebot) to win export markets. 10 free analyses for first companies.

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AI Overviews: how to get cited by Google, Perplexity and ChatGPT

AI Overviews are replacing the 10 blue links with AI-generated answers. For a brand, the challenge is no longer ranking on page one — it's being the cited source. Concrete method and GEO/AEO best practices to appear in Google, Perplexity and ChatGPT.

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MCP Protocol: 20 Real-World Use Cases to Automate Your Business with AI

The Model Context Protocol (MCP), launched by Anthropic and adopted by OpenAI, Google and WordPress, is becoming the "USB-C of AI". 20 real-world use cases to automate your business: CMS, CRM, e-commerce, Google Ads, helpdesk, BI, onboarding, founder copilot


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SMEs & International: how AI accelerates export development

Only a quarter of European SMEs export, and most stay within the EU single market. AI is reshaping the equation: automated localization, multilingual prospecting, 24/7 voicebots, smart customs compliance. Tour of the levers and Busony's support for European SMEs ready to go global.

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Claude Skills + MCP: turn your prompts into autonomous Google Ads systems

Stop one-off prompts. With Claude Skills + MCP, your Google Ads audits, negative keyword mining, ad copy generation and budget arbitrage become scalable systems. Breakdown and action plan.

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AI traffic converts (much) better than traditional traffic – but most websites aren't readable by AI

Adobe reveals: AI traffic is exploding (+400% YoY) and converts 42% better than traditional channels. But most e-commerce sites remain invisible to AI models. What to do now.

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