Key insights for brands in the agentic era
In Europe, purchasing decisions are increasingly filtered by AI agents. 7 key insights for brands that want to stay visible and competitive in the age of agentic commerce.
Discover our latest news, analysis and guides on conversational artificial intelligence.
In Europe, purchasing decisions are increasingly filtered by AI agents. 7 key insights for brands that want to stay visible and competitive in the age of agentic commerce.
Busony expands its AI expertise to PrestaShop. Claude by Anthropic now drives your e-commerce store via MCP: catalog, orders, SEO, Shopping and Customer Service agents. Discover Sophie's story.
MCP and UDP do not operate at the same layer of web architecture. This comparison sheds light on the transition to the agentic web and new standards MCP, ACP and UCP that are shaping agentic commerce.
Agentic commerce shifts the buying process to conversational interfaces. Marketplaces, travel, restaurants and e-commerce: analysis of three scenarios and recommendations for becoming agent-ready.
In 2026, your next client may never open a browser. They ask ChatGPT to recommend a tax lawyer, or let an AI agent compare firms, check specializations, and book an appointment autonomously. Here's what a serious digital agency must deliver for professional practices: WordPress AI site, SEO & GEO, agentic optimization, and AI practice agents.
Google launches Gemini Embedding 2, the only commercial model covering 5 modalities (text, image, audio, video, PDF) in a unified vector space. Full comparison with Cohere, Voyage AI, Jina and OpenAI, and concrete impact for WordPress and WooCommerce AI agents.
French researcher Yann LeCun leaves Meta and launches AMI Labs with a historic $1 billion funding round. His goal: create AI capable of understanding the real world through world models and video-based learning.
WordPress launches three official plugins to connect Claude (Anthropic), Gemini (Google) and GPT (OpenAI) directly into the ecosystem. Here is what it concretely changes for developers and site owners.
Google launches the Universal Commerce Protocol (UCP): the open standard enabling AI agents to manage the entire purchase journey. Complete guide for merchants.